Online employee magazine for Fremantle

Engaging with your audience can be difficult, especially if you are bound by strict  guidelines, and have to compete with an intranet that will not only look much the same but also should, arguably, have much of the same information. (And then, if they happen to use a screen all the time…)

Emulating the same ‘disconnect’  that a reader might get from turning away from their screen and picking up a printed magazine therefore becomes vital. It’s not about page turning effects with sounds effects, but about evolving publications in respect of how their audience interact with them. Ceros, for example, is just one example that lifts that inactivity to new levels.

As budgets continue to be limited, and more communications are moved online, the need to find new and exciting solutions becomes more important.

This conceptual visual for Fremantle took an existing magazine which had already made the transition from printed to interactive PDF. Though successful, the time had come to look again at this publication and take it to the next level. (Fully integrating video, particularly, seemed integral to a communication for TV media company.)

It was so successful that it turned a (sort of) bi-annual mag back into a quarterly magazine. As you might expect it evolved somewhat from the concept work shown here, but much of the core design remains.

Cowell wasn’t on the cover, though. Perhaps that’s best…