Hotels.com, designs and experiments

A second (extended) run at Hotels.com gave me a chance to look at ideas for major overhauls, as well as the finite evolutions that you’d expect from a successful, multi-million-pound booking website. Of course, it’s a lot harder to talk about that stuff… a seemingly tiny change here, a tweak there. Subtle perhaps, but all very important, all fully tested on different servers and compared, and all things that really can make a difference to profits.

However, I did get a chance to play with ideas for other areas. One was to look at how a redesigned landing page could look, on desktop and responsive mobile. The other is to imagine a tool for helping customers pick their destination. They may not have made it to the site in the end, but that creativity can’t help but spark ideas elsewhere…