The art of selling…House of Fraser emails

In my time as on of the web designers at House of Fraser, one important aspect was putting together the several emails they liked to publish each week. Including (at least) one completely new design, from scratch, coded and tested too, all within a day’s turnaround.

I can’t say my approach was subtle. Definitely influenced by the bold, blocky design of Stylist and Shortlist, I wanted to get to the point of the email in as clear and attractive a manner as possible. It was notable that one the most brazen designs for Summer offers saw a good uplift week-on-week in terms of online orders.